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Get the jump. Stories from the studio to help you get the
jump on business branding + design.

What is brand loyalty, really?

 

I’m on a mission to simply marketing jargon so that you can understand it in a way that makes it easy for you to implement easy, achievable strategies. This week, I’m chatting about brand loyalty. I’m answering these questions:

  • What is brand loyalty?
  • How do you identify your brand advocates?
  • And how can you encourage brand loyalty in your audience?

Are you ready to amplify brand loyalty?

Join me for my Brand Revival challenge! Cultivate brand loyalty in your audience, in just five days. Reconnect with your audience, instigate meaningful relationships and increase visibility for your brand!

I'll join you in your inbox every morning from 17 - 21 May with daily brand juice and a done-for-you [copy + paste] script to share on Facebook, Instagram, or wherever your audience is lurking.

So shake off those cobwebs and inhibitions, and let's start cultivating brand loyalty in your audience! Oh and it's zero dollars my friend.

CLICK HERE TO REGISTER!

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Are you scared of selling?

 

Do you get the heeby jeebies when it’s time to start selling your products or services? Does imposter syndrome creep in, and that mean girl on your shoulder starts shouting that nobody is ever going to want what you’re selling? You’re not alone my friend.

Do you get embarrassed when somebody asks to see your website? Or do you feel nervous at the idea of a discovery call?

Let me help you reframe ’selling’ so that you’ll be flaunting your offer with confidence in no time.

Part of establishing your brand strategy is becoming comfortable selling, with a heart of service. If you know deep down that you have more to offer, but you’re not feeling confident that you’re reaching your customers in the right way, or you are lost for words when somebody asks you to tell them more about your product or service, it’s time to get intimate with your brand! Head on over to Brand Alchemy to learn more about my signature brand foundation...

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Plant the seed, or it won't grow.

 

Are you afraid to start your business? Are you scared to try a new offer or product? Have you been putting it off because you’re not sure if it will sell? Worried about taking the leap? This one’s for you.

Imagine if you channelled all that energy you’re using just thinking about it, into actually putting it out there!?

You will never, ever know, if you never, ever try.

Watch this episode for a fresh perspective on becoming the person you WANT to be, with the brand you crave for.

I’d love to hear if this message resonated with you! Send me a DM on Instagram by clicking here – I’d love to hear from you!

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Love the ones you're with.

 

Are you tired of chasing followers, putting all your energy into attracting new eyeballs and trying to be something you’re not just to grow your audience?

Building and cultivating a brand is not just about growing your audience. Yes, you need an audience, but it is by no means the size of that audience that is going to help you nurture a brand reputation that translates into quality leads and sales.

Watch this episode to find out what you SHOULD be doing to foster a brand that is a magnet for your perfect customers.

Love this episode? I’d love to hear from you! Come say hi on Instagram by clicking here.

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A vision is nothing without a plan.

Uncategorized Apr 12, 2021
 

A huge part of the branding process is casting a clear-cut vision for the future of your brand. A little bit of soul searching, scripting and decision making helps you establish your vision. However, before the vision, comes the dream. The spark. That little, annoying itch that will not go away. If you’re an entrepreneur, you know what I’m talking about!

This episode will help you wrap your head around your vision, and how it relates to defining your brand strategy… and don’t get overwhelmed by the jargon! I’m here to simplify that for you!

Are you ready to learn more about how to turn your dream into a more tangible vision that will light your way to establish your brand,  click here <http://www.brandalchemy.net> to join the waitlist to my signature brand foundation course, Brand Alchemy. Course dates will be released soon!

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If you're not looking for it, you'll miss it.

 

The branding process is incredibly clarifying. You establish pillars that not only define the boundaries for the culture of your brand, but light the way for the future. Your dream evolves into a clear vision, which helps you to walk a straight and narrow path towards achieving it.

However, this does not mean that you can’t be open to receive guidance or opportunities that might help you achieve that vision in a slightly different way. If you’re not aware what to look for, or how to step outside yourself, you might be stagnating your own growth.

Watch now to learn why, and how you can step confidently towards your vision in a way that leaves you open to new opportunities.

If you haven’t got a clearly defined brand strategy that is guiding your every move in business, head on over to www.brandalchemy.net and get yourself on the waitlist to my signature brand foundation course, Brand Alchemy. Become the master of your own brand!

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How many colours do you need in your brand colour palette?

 

Choosing brand colours is one of the biggest barriers for new brands. Aligning yourself with just a handful of colours, and the pressure of making the ‘right’ decision is overwhelming! I totally get it. And it’s important! Colour has a profound effect on emotions and feelings, but can also be a useful tool to enhance recognition and memory. Get it wrong, and you could be sending your perfect customers running for the hills rather than attracting them like bees to honey.

My top three tips for choosing a colour palette

  1. Make sure you have a solid understanding of your ideal client’s feelings, barriers and motivations before creating your brand colour palette.
  2. Consider how you would like your audience to feel when they see your colour palette.
  3. DO NOT choose your brand colours based on personal preference. What appeals to you and your personality, may not be what woos your ideal client.

But then… HOW MANY colours are right for your brand? Is there a...

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Why do I need more than one type of logo?

 

Wait, WHAT?! You might have your logo already, you might not. Either way, don't be alarmed by the title of this episode. It's never too late to add items to your brand toolkit that are going to help you elevate and up-level your brand.

You might not even realise that you need more than one type of logo, or what the logo types are and what they're used for! In this episode, I'll tell you the danger in only having one type of logo, and what you need in your brand toolkit to make sure you’re prepared for any situation your marketing collateral requires of you!

Grab your pen and paper, because you’re going to want to brainstorm after listening to this episode.

If you're brand new to business and aren't even sure what your logo should be, or how to communicate your message clearly and confidently, head on over to Brand Alchemy to learn more about my signature brand foundation course. Sign up to the VIP waitlist while you're there to find out when the next course is...

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Where the heck do I put my logo?

 

So you have your shiny new brand toolkit, freshly downloaded from your designer and you're ready to start sprinkling your brandy joy all over your marketing collateral. But... wait... where the heck do you place your logo?! You start to second guess your self-taught design skills, your palms are sweaty and so you spend hours shuffling the darn thing around your Canva artboard until you give up and plonk it somewhere... anywhere!

I feel your pain lovely! You weren't gifted with stellar design skills when you signed up for this business gig. Listen to this episode and I'll set you on the straight and narrow as to where you can strategically place your logo for optimum recognition and retention.

Now, logo placement really does depend on the purpose and application of the marketing collateral in question, but this pro tip is specifically for promotional pieces and advertisements.

Enjoy! Rach x

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When in doubt, sketch it out

 

Have you ever sat in front of Canva, moving things around, swapping images from left to right, changing the size of your fonts, shifting your logo, deleting things only to add them back again… and then all of a sudden three hours has past?!

I’m going to give you one of the best design hacks that I was taught very early in my university degree. It will save you time, and help you purge all of your rubbish ideas to make sure that time dedicated to Canva is intentional and productive.

Love this tip? Hang out for next week when I’ll be sharing more practical DIY design tips to keep your brand looking professional and shmick.

DM me on Instagram to let me know if you loved this tip and if you’ll use it?

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Insider secrets to elevate your marketing graphics... that professional graphic designers don’t want you to know!