I was completely fed up with Instagram and Facebook by the end of June this year. Any sniff of promotion resulted in IG restricting my reach, with a grand total of roughly two interactions per post. Facebook is basically dead to me these days, apart from a few kind-hearted family friends (even with a following of 1.2k!).

I know this is common, but it doesn’t do much for the ol’ ego, nor help the bottom line (heck, we are in business – it’s ok to talk about money!). I have a family of six who have a healthy sport obsession and large appetites. In short, they are an expensive bunch. I don’t have buckets of cash lying around to throw at Meta ads all the time.

I was exhausted, tired of trying to please the algorithm (spoiler alert: I never have), and after seven years of being on the Content Creation Train, my motivation was wearing thin. We were also entering a hugely busy personal season, with client projects layered in and school holidays looming. It...

Do you suffer from shiny object syndrome? If you’re creative, driven and entrepreneurial-minded, most likely the answer is YES!

You might have even had some experience following a path that looked so bright and promising at the time, only to realise that you’re stuck at a dead end, further away from your vision than when you first started out. Relate?

If you’re distracted by opportunities, offers or collaborations that aren’t in alignment with where you need to be heading, this episode is for you!

Watch now to find out what you need to focus on to grow your brand faster!

Are you ready to cast a crystal clear business vision and establish a rock solid brand foundation that guides your every business move?  My signature brand foundation course, Brand Alchemy, is opening for enrolments soon! Come on over and join the waitlist for special perks!

CLICK HERE TO CHECK OUT BRAND ALCHEMY

Lean in close. Your business will never be successful without this one thing: confidence.

Why? Well, let’s go for a little meander in your perfect customer’s shoes. Let’s just say he or she is comparing your brand with another, considering which purchase is going to be most beneficial, with the lowest risk possible. It’s pretty simple really.

Without confidence:

• How can your potential customers trust you?
• How can they possibly feel confident in what you’re offering if you’re not exuding confidence yourself?
• Your brand is weak and hesitant.

With confidence:

• It’s obviously you believe in your product or service.
• You can clearly communicate why your brand is trustworthy.
• You help minimise feelings of risk, and your confidence overflows into your potential customers making purchasing a no-brainer.

But when you’re new to this business game, it’s hard to develop that confidence, right? I get it. I’m here to help you achieve...

One of the most confusing things when you start your business is marketing.

• Where do you start?
• Where do you focus your efforts?
• What types of content do you create?

Often this is such an overwhelming task, that branding falls by the wayside, discarded until you can wrap your head around it. So you tick the logo box, and off you go.

Sound familiar?

In actual fact, marketing your business is fruitless without meaningful brand strategy.

Watch this episode to find out why, and how branding and marketing work together harmoniously to attract those perfectly aligned customers that you’re craving.

Are you ready to (finally) pin down your brand strategy and unravel the confusing mess that your marketing has become, so that your brand sparkles with consistency? My signature brand foundation course, Brand Alchemy, is opening for enrolments soon! Come on over and join the waitlist for special perks!

CLICK HERE TO CHECK OUT BRAND ALCHEMY!

Cold, hard truth. No matter how good your product or service is, or how finely tuned it is, or how incredibly pretty it is…

90% of business is sales and marketing.

Ever wonder why so many small businesses fail? This is it. Brilliant marketing drives sales. Half-hearted marketing = business failure. Why? Because a) nobody is seeing your product or service or b) the right people aren’t seeing your product or service. It’s as simple as that.

People will simply not purchase from you unless you are perceived in their heart and mind as trustworthy. This takes time, intentional steps and a perfectly aligned brand strategy. The first step is connection. So today I’d love to share with you three ways you can connect with your perfect customer.

Are you ready to truly connect with your perfect customers?

Join me for my Brand Revival challenge! Cultivate brand loyalty in your audience, in just five days. Reconnect with your audience, instigate meaningful relationships...