Choosing brand colours is one of the biggest barriers for new brands. Aligning yourself with just a handful of colours, and the pressure of making the ‘right’ decision is overwhelming! I totally get it. And it’s important! Colour has a profound effect on emotions and feelings, but can also be a useful tool to enhance recognition and memory. Get it wrong, and you could be sending your perfect customers running for the hills rather than attracting them like bees to honey.

My top three tips for choosing a colour palette

1. Make sure you have a solid understanding of your ideal client’s feelings, barriers and motivations before creating your brand colour palette.
2. Consider how you would like your audience to feel when they see your colour palette.
3. DO NOT choose your brand colours based on personal preference. What appeals to you and your personality, may not be what woos your ideal client.

But then… HOW MANY colours are right for your brand? Is there a...

So you have your shiny new brand toolkit, freshly downloaded from your designer and you're ready to start sprinkling your brandy joy all over your marketing collateral. But... wait... where the heck do you place your logo?! You start to second guess your self-taught design skills, your palms are sweaty and so you spend hours shuffling the darn thing around your Canva artboard until you give up and plonk it somewhere... anywhere!

I feel your pain lovely! You weren't gifted with stellar design skills when you signed up for this business gig. Listen to this episode and I'll set you on the straight and narrow as to where you can strategically place your logo for optimum recognition and retention.

Now, logo placement really does depend on the purpose and application of the marketing collateral in question, but this pro tip is specifically for promotional pieces and advertisements.

Enjoy! Rach x