Let’s not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if you’re not quite ready to overhaul your visual branding? Or you’ve got the basics sorted but want to step it up a knotch?
Here’s three easy ways to instil trust in your brand:
Don’t automatically default to the cheapest options. Invest in a fancy card stock, some shiny gold foil or embossing. This shows your audience that you care about your brand. You believe in it so much that you’re willing to go the extra mile to differentiate your business cards or other printed marketing material. Trust me, a little bit of ‘fancy’ will not go unnoticed!
Be purposeful in how you interact with your audience. Spend a little more time wooing a client or include a handwritten note in...