Let’s not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if you’re not quite ready to overhaul your visual branding? Or you’ve got the basics sorted but want to step it up a knotch?
Here’s three easy ways to instil trust in your brand:
Don’t automatically default to the cheapest options. Invest in a fancy card stock, some shiny gold foil or embossing. This shows your audience that you care about your brand. You believe in it so much that you’re willing to go the extra mile to differentiate your business cards or other printed marketing material. Trust me, a little bit of ‘fancy’ will not go unnoticed!
Be purposeful in how you interact with your audience. Spend a little more time wooing a client or include a handwritten note in...
Are you ready to rebrand? Not sure? Does the word ‘rebrand’ trigger a racing heart, sweaty palms, a dizzy sense of overwhelm and the desire to run for the hills? Deep in your heart, if this is your response then you probably know that rebranding is on the cards. If your business is growing into more than a hobby, and you know that you’ve outgrown your DIY or budget-friendly visual branding, then rebranding is most likely inevitable. I’ve asked my Hopscotch family what their questions and concerns are when it comes to knowing if they are ready to rebrand, and compiled the top ones here for you.
Do you get the heeby jeebies when it’s time to start selling your products or services? Does imposter syndrome creep in, and that mean girl on your shoulder starts shouting that nobody is ever going to want what you’re selling? You’re not alone my friend.
Do you get embarrassed when somebody asks to see your website? Or do you feel nervous at the idea of a discovery call?
Let me help you reframe ’selling’ so that you’ll be flaunting your offer with confidence in no time.
Part of establishing your brand strategy is becoming comfortable selling, with a heart of service. If you know deep down that you have more to offer, but you’re not feeling confident that you’re reaching your customers in the right way, or you are lost for words when somebody asks you to tell them more about your product or service, it’s time to get intimate with your brand! Head on over to Brand Alchemy to learn more about my signature brand foundation...
The branding process is incredibly clarifying. You establish pillars that not only define the boundaries for the culture of your brand, but light the way for the future. Your dream evolves into a clear vision, which helps you to walk a straight and narrow path towards achieving it.
However, this does not mean that you can’t be open to receive guidance or opportunities that might help you achieve that vision in a slightly different way. If you’re not aware what to look for, or how to step outside yourself, you might be stagnating your own growth.
Watch now to learn why, and how you can step confidently towards your vision in a way that leaves you open to new opportunities.
If you haven’t got a clearly defined brand strategy that is guiding your every move in business, head on over to www.brandalchemy.net and get yourself on the waitlist to my signature brand foundation course, Brand Alchemy. Become the master of your own brand!
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