How many colours do you need in your brand colour palette?


Choosing brand colours is one of the biggest barriers for new brands. Aligning yourself with just a handful of colours, and the pressure of making the ‘right’ decision is overwhelming! I totally get it. And it’s important! Colour has a profound effect on emotions and feelings, but can also be a useful tool to enhance recognition and memory. Get it wrong, and you could be sending your perfect customers running for the hills rather than attracting them like bees to honey.

My top three tips for choosing a colour palette

  1. Make sure you have a solid understanding of your ideal client’s feelings, barriers and motivations before creating your brand colour palette.
  2. Consider how you would like your audience to feel when they see your colour palette.
  3. DO NOT choose your brand colours based on personal preference. What appeals to you and your personality, may not be what woos your ideal client.

But then… HOW MANY colours are right for your brand? Is there a perfect, magical number that guarantees branding success? Well, yes and no. Watch this episode to learn how many colours you need to communicate your unique brand personality.

If you are overwhelmed at the thought of choosing colours for your brand, you are not alone my friend! Head on over to to read up about my signature brand foundation course, Brand Alchemy. This clarity evoking program steps you through the exact process I use with my high level one on one clients, to communicate your message with confidence and help you become the master of your own brand. Join the waitlist while you’re there for early access and VIP perks.


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