Iâve always been a bit of a rebel. I like things a bit weird, a bit different. Maybe itâs my creative brain shining through, or maybe Iâm just stubborn. Either way, thereâs one thing I know for sure: Brand Archetypes are seriously limiting the creative potential of your brand. Your brand has SO. MUCH. POTENTIAL. But when you rely on brand archetypes, youâre boxing that potential in, and thatâs where the magic gets lost. Insert sad emoji face here.
Before I dive too deep into my rant, letâs have a quick crash course on Brand Archetypes.
Brand archetypes are essentially a set of 12 profiles that brands supposedly fit into. These profilesâlike the Hero, the Outlaw, the Caregiverâare used by many brand designers as a (in my opinion) lazy way to categorise your brand. They slap on an archetype, tick a few boxes, spit out some generic guidelines, and send you on your way. Bobâs your uncle, pay your invoice, thanks for coming.
Hereâs the problem:Â
The biggest mental hurdle business owners struggle with in regards to the dreaded "R" word (h'rm... "rebranding") is the enormity of transition and fear of change.
My response to these anxious thoughts is always: "Is your current visual brand going to take you to the next level in your business?" And usually the answer becomes quite clear.
I'm  not here to sugar coat. You will need to invest time and care educating your audience, customers and clients about the change. But it's entirely possible to celebrate your rebrand WITH them, rather than scare them off (I can show you how).
If you choose the right brand designer, who specialises in strategic visual brand design; who you gel with; who gets your vision; and whose previous work you love the look of... you will 100% not have a problem. Too many designers will spit ou
...Excellent question. Iâm so glad you asked.
A sub-logo is a smaller, alternate version of your main logo. It borrows the graphical elements, fonts and colour palette, then fashions them into a version that can be used for different applications. Sub-logos can be any shape. They usually form a more succinct, compact version of the logo. Sub-logos are quite often round to allow flexibility of use for social media profile images, watermarks, favicons and packaging.
Lunchbox Miniâs branding identity features a horizontal shaped logo and custom illustrated icons forming the logo mark. In certain situations this may look out of place, be difficult to read, or simply not quite âfitâ. Imagine trying to squeeze her into a narrow, vertically oriented blog advertisement! Eep!
*trumpets sound* Enter the sub logo! It is perfect for small...
Letâs not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if youâre not quite ready to overhaul your visual branding? Or youâve got the basics sorted but want to step it up a knotch?
Hereâs three easy ways to instil trust in your brand:
Donât automatically default to the cheapest options. Invest in a fancy card stock, some shiny gold foil or embossing. This shows your audience that you care about your brand. You believe in it so much that youâre willing to go the extra mile to differentiate your business cards or other printed marketing material. Trust me, a little bit of âfancyâ will not go unnoticed!Â
Be purposeful in how you interact with your audience. Spend a little more time wooing a client or include a handwritten note in their order. A perfect example is one of my b...
Are you ready to rebrand? Not sure? Does the word ârebrandâ trigger a racing heart, sweaty palms, a dizzy sense of overwhelm and the desire to run for the hills? Deep in your heart, if this is your response then you probably know that rebranding is on the cards. If your business is growing into more than a hobby, and you know that youâve outgrown your DIY or budget-friendly visual branding, then rebranding is most likely inevitable. Iâve asked my Hopscotch family what their questions and concerns are when it comes to knowing if they are ready to rebrand, and compiled the top ones here for you.
Find your perfect logo designer
Wondering how to find your perfect logo designer? Here are four simple steps to finding a trustworthy designer (and avoid having your logo stolen!).
Recently I shared a conversation Iâd had with a lady who had had her logo stolen and presented to another business owner as an original logo concept, that she actually paid a designer for! Craaaaazy, right?! Think it wonât happen to you?
Truth be told, I hear stories similar to this ALL. THE. TIME. So, as promised, here are some simple tips on how to find a trustworthy logo designer who will create an original logo for your biz-baby.
Chat to your friends in business who have STELLAR logos and/or branding identities. All the better if theyâre in a similar industry and align with your own target audience. Please, please, please avoid Fiverr, DesignCrowd and other overseas freelancer websites...
So, what exactly IS a logo and why do you need one? What do all of the different types mean and how do you choose the right logo for your brand? Read on my friendsâŚ
Logotypes, logos, alternate logos, sub-logos, logomarks (I could actually go on here). It is all pretty confusing, right?! Since when did it get so complicated?Â
Letâs start at the very beginning, itâs a very good place to start (thanks Maria â I knew The Sound of Music would come in handy at some point in my life!). As we all know, a brand is not a logo (more on this here). The word âlogoâ has become an affectionate term for the word âlogotypeâ. A logotype is basically customised lettering used to represent a brand name (âLogosâ is Greek for âwordâ). So when people refer to a logo, theyâre actually talking about a visual device used to identify a brand. It can be a symbol, icon, illustration, character, crest, or other visual marker. All that we really need to establish is that a logo is ...
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