Ever had someone tell you, "I’d love to work with you, but your prices are just too expensive"? It stings a little, right?

Recently, I had a conversation who loved my work, was excited to work with me to overhaul her brand... until she saw my prices. Her response? A very short...

"I'm sorry but that's far too expensive for branding."

A punch in the guts, sure. But I recover quickly these days. Because I know my prices reflect the value I provide. And if I'm completely honest, I've been told many times over I don't charge enough for the depth of service I offer.

But this isn't about me. It's actually about them.

Here’s the truth: their perception is their reality. And sometimes, you just can’t change that.

But let’s break it down—because this isn’t about lowering your prices or proving your worth to someone who doesn’t see it. Trying to convince the wrong person is like offering a five course degustation to someone who just wants a quick cheeseburger. They’re not looking for a gou...