Choosing brand colours is one of the biggest barriers for new brands. Aligning yourself with just a handful of colours, and the pressure of making the ‘right’ decision is overwhelming! I totally get it. And it’s important! Colour has a profound effect on emotions and feelings, but can also be a useful tool to enhance recognition and memory. Get it wrong, and you could be sending your perfect customers running for the hills rather than attracting them like bees to honey.
My top three tips for choosing a colour palette
But then… HOW MANY colours are right for your brand? Is there a...
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