I’ve always been a bit of a rebel. I like things a bit weird, a bit different. Maybe it’s my creative brain shining through, or maybe I’m just stubborn. Either way, there’s one thing I know for sure: Brand Archetypes are seriously limiting the creative potential of your brand. Your brand has SO. MUCH. POTENTIAL. But when you rely on brand archetypes, you’re boxing that potential in, and that’s where the magic gets lost. Insert sad emoji face here.

Before I dive too deep into my rant, let’s have a quick crash course on Brand Archetypes.

What Are Brand Archetypes?

Brand archetypes are essentially a set of 12 profiles that brands supposedly fit into. These profiles—like the Hero, the Outlaw, the Caregiver—are used by many brand designers as a (in my opinion) lazy way to categorise your brand. They slap on an archetype, tick a few boxes, spit out some generic guidelines, and send you on your way. Bob’s your uncle, pay your invoice, thanks for coming.

Here’s the problem: 

• They’re Gen...

I’m here to sprinkle a little sunshine on your day. Although there is so much uncertainty, unease and upheaval circulating our business community at the moment, it’s not ALL doom and gloom. Even if your business is temporarily stalled, you CAN keep your brand healthy through uncertain times.

Some businesses are temporarily closing for the greater good, and the amazing people behind those businesses have my heartfelt gratitude for their selflessness and sacrifice.

Others have cut off their core service or product offering in favour of entirely different substitutes that still fill the needs of their customers, and these businesses deserve a medal for bravery!

There are some very brave souls who are pivoting quickly, adapting to the current climate either temporarily or for the long term. The inspiring owners of these businesses deserve our support and a massive pat on the back for thinking outside the box.

Some businesses are seemingly unaffected, but are perhaps feeling unsure abou...

Ready to rebrand? Your questions answered.

Are you ready to rebrand? Not sure? Does the word ‘rebrand’ trigger a racing heart, sweaty palms, a dizzy sense of overwhelm and the desire to run for the hills? Deep in your heart, if this is your response then you probably know that rebranding is on the cards. If your business is growing into more than a hobby, and you know that you’ve outgrown your DIY or budget-friendly visual branding, then rebranding is most likely inevitable. I’ve asked my Hopscotch family what their questions and concerns are when it comes to knowing if they are ready to rebrand, and compiled the top ones here for you.

1. One of the hardest parts is that it takes time to get it right, particularly if you’re picky. It’s hard to know how honest to be in the feedback process because sometimes designers miss the mark.
   
   If you find a visual branding designer who truly understands your brand, what you’re aiming to achieve and who you are serving, and why, there should be abso
...

It is a common misconception that your brand is simply your logo, especially for those just starting their journey into biz-life. A logo certainly helps to create a visual reference for your brand, along with consistent fonts, colour palette, imagery, patterns, illustrations, brand elements and textures. But your brand is anything that is seen, heard, felt, read or perceived about your business. Anything! Some examples include your shopfront, website, business cards, flyers and even what someone else is saying about your business!

With that in mind, creating a visual branding identity that shoots cupid’s arrow straight into the heart of your ideal client is a confident step to creating consistency and control over emotions and feelings evoked by your brand.

Think about what your brand is saying, and how it makes you feel.

• What’s the clear image that your brand is portraying?
• What specific message is your brand sending?
• Does it appear professional and honest?
• What about reliable
...

Have you always thought of your branding as your logo, colours and fonts? If you answered yes, then this episode is going to blow your mind! Perhaps you have these things in place, but still feel like something is missing? You can’t quite put your finger on it, but you struggle to communicate your brand in a way that feels authentic and aligned.

Part of the process of branding is to establish strong foundations so that you can translate your message with confidence through your marketing. Watch this episode to discover what’s missing from your brand.

P.S. I’m opening the doors to my signature brand foundation course, Brand Alchemy on Monday 28 June. To celebrate I’m hosting a free masterclass!

3 Secrets to Fast Track Your Branding Success – even if you’re new to business!

Accelerate your brand growth, and become a magnet for sales.

Learn the exact formula I used to grow my 6-figure brand and the exclusive process that I use in my booked-out 1:1 branding packages.

Three separate t...

Have you ever judged another business’ branding? Subconsciously, we are always judging, assessing and processing the messages we receive, whether they are visual, verbal or subliminal. It’s how we differentiate one brand from another, and figure out whether or not what they’re offering is right for us.

But when it comes to your own brand, how do you know if what you’re currently doing to portray your brand is good or bad?

Watch this episode as I compare the traits that might affect how your brand is perceived (whether good or bad!).

P.S. I’m opening the doors to my signature brand foundation course, Brand Alchemy on Monday 28 June. To celebrate I’m hosting a free masterclass!

3 Secrets to Fast Track Your Branding Success – even if you’re new to business!

Accelerate your brand growth, and become a magnet for sales.

Learn the exact formula I used to grow my 6-figure brand and the exclusive process that I use in my booked-out 1:1 branding packages.

Three separate times available.

Do you suffer from shiny object syndrome? If you’re creative, driven and entrepreneurial-minded, most likely the answer is YES!

You might have even had some experience following a path that looked so bright and promising at the time, only to realise that you’re stuck at a dead end, further away from your vision than when you first started out. Relate?

If you’re distracted by opportunities, offers or collaborations that aren’t in alignment with where you need to be heading, this episode is for you!

Watch now to find out what you need to focus on to grow your brand faster!

Are you ready to cast a crystal clear business vision and establish a rock solid brand foundation that guides your every business move?  My signature brand foundation course, Brand Alchemy, is opening for enrolments soon! Come on over and join the waitlist for special perks!

CLICK HERE TO CHECK OUT BRAND ALCHEMY

Lean in close. Your business will never be successful without this one thing: confidence.

Why? Well, let’s go for a little meander in your perfect customer’s shoes. Let’s just say he or she is comparing your brand with another, considering which purchase is going to be most beneficial, with the lowest risk possible. It’s pretty simple really.

Without confidence:

• How can your potential customers trust you?
• How can they possibly feel confident in what you’re offering if you’re not exuding confidence yourself?
• Your brand is weak and hesitant.

With confidence:

• It’s obviously you believe in your product or service.
• You can clearly communicate why your brand is trustworthy.
• You help minimise feelings of risk, and your confidence overflows into your potential customers making purchasing a no-brainer.

But when you’re new to this business game, it’s hard to develop that confidence, right? I get it. I’m here to help you achieve the confidence you need to create a brand you’re p...

One of the most confusing things when you start your business is marketing.

• Where do you start?
• Where do you focus your efforts?
• What types of content do you create?

Often this is such an overwhelming task, that branding falls by the wayside, discarded until you can wrap your head around it. So you tick the logo box, and off you go.

Sound familiar?

In actual fact, marketing your business is fruitless without meaningful brand strategy.

Watch this episode to find out why, and how branding and marketing work together harmoniously to attract those perfectly aligned customers that you’re craving.

Are you ready to (finally) pin down your brand strategy and unravel the confusing mess that your marketing has become, so that your brand sparkles with consistency? My signature brand foundation course, Brand Alchemy, is opening for enrolments soon! Come on over and join the waitlist for special perks!

CLICK HERE TO CHECK OUT BRAND ALCHEMY!