I was completely fed up with Instagram and Facebook by the end of June this year. Any sniff of promotion resulted in IG restricting my reach, with a grand total of roughly two interactions per post. Facebook is basically dead to me these days, apart from a few kind-hearted family friends (even with a following of 1.2k!).

I know this is common, but it doesn’t do much for the ol’ ego, nor help the bottom line (heck, we are in business – it’s ok to talk about money!). I have a family of six who have a healthy sport obsession and large appetites. In short, they are an expensive bunch. I don’t have buckets of cash lying around to throw at Meta ads all the time.

I was exhausted, tired of trying to please the algorithm (spoiler alert: I never have), and after seven years of being on the Content Creation Train, my motivation was wearing thin. We were also entering a hugely busy personal season, with client projects layered in and school holidays looming. It...

Three easy ways to instil trust in your brand

Let’s not beat about the bush. Investing in visual branding shows your audience that you have faith in your brand. But what can you do to instil trust in your brand if you’re not quite ready to overhaul your visual branding? Or you’ve got the basics sorted but want to step it up a knotch?

Here’s three easy ways to instil trust in your brand:

1. Up-level your printing finishes

Don’t automatically default to the cheapest options. Invest in a fancy card stock, some shiny gold foil or embossing. This shows your audience that you care about your brand. You believe in it so much that you’re willing to go the extra mile to differentiate your business cards or other printed marketing material. Trust me, a little bit of ‘fancy’ will not go unnoticed! 

2. Personal touches

Be purposeful in how you interact with your audience. Spend a little more time wooing a client or include a handwritten note in...

I’m on a mission to simply marketing jargon so that you can understand it in a way that makes it easy for you to implement easy, achievable strategies. This week, I’m chatting about brand loyalty. I’m answering these questions:

• What is brand loyalty?
• How do you identify your brand advocates?
• And how can you encourage brand loyalty in your audience?

Are you ready to amplify brand loyalty?

Join me for my Brand Revival challenge! Cultivate brand loyalty in your audience, in just five days. Reconnect with your audience, instigate meaningful relationships and increase visibility for your brand!

I'll join you in your inbox every morning from 17 - 21 May with daily brand juice and a done-for-you [copy + paste] script to share on Facebook, Instagram, or wherever your audience is lurking.

So shake off those cobwebs and inhibitions, and let's start cultivating brand loyalty in your audience! Oh and it's zero dollars my friend.

CLICK HERE TO REGISTER!