Unlock your brilliance with bespoke branding strategy and design, for online entrepreneurs ready to flourish.
A flawless brand is created when your authentic self shines through - It’s like sunlight hitting a diamond and shooting rainbows into your dream client’s eyes.
It captivates. It connects.
It sells, so you don’t have to.
Just like no two diamonds are alike – no two businesses are, either.
I’ll dig out the heart and soul of your business and create a strategic branding foundation that reflects your vision and values, so you can connect with the emotions of your dream clients.
Clever. Intuitive. Bespoke branding begins here.
BRAND FOUNDATION + STRATEGY SERVICES
Brand strategy is the essential bridge between the inception of your brand and confidently communicating it across all of your customer touch points, marketing, advertising and promotions.
Brand Strategy
I’ll extract the essence of your brand to define your brand’s core personality and messaging, then expertly craft your positioning statements—like vision, mission, and taglines—that evoke the emotions and actions you want from your customers. I’ll help you establish your brand voice, identifying essential keywords, and develop a detailed customer avatar profile. This is where your brand’s story, voice, and strategy come together, giving you the clarity to confidently communicate your brand across all channels.
BRAND STRATEGY $2,990
Business Naming
Naming your business is more than just finding something that sounds good—it’s about articulating the essence of what you do and capturing the hearts of your ideal audience. My business naming experience offers a plethora of creative solutions for your brand name that communicates your brand’s values, speaks to your ideal customers, and stands out in your industry.
BUSINESS NAMINGÂ $590
Arrange your complimentary brand chat.
Rachel provides a one-of-a-kind service that helps brands stand out amongst a crowd of sameness. She leads with gentle kindness and empowers brands to feel confident in their visual identity but also the greater vision they have for their brand and their life. Rachel is passionate, giving and focuses on serving brands through the heart rather than surface level!
I've worked with Rachel in many capacities over the years, from her incredible branding service to create the most incredible visual identity for my business; to designing templates for my eBooks and customised brand icons; to being a member of her incredible Branding Hub community... I absolutely adore everything Rachel creates and would recommend her to anyone looking to create a brand they can truly be proud of.
Casey Patch  |  Little Lifelong Learners
VISUAL BRAND DESIGN + ILLUSTRATION
Elevate your brand with my 100% bespoke visual branding design and illustrations. I’ll bring fresh life to your brand through thoughtfully crafted visuals that capture your brand's essence and resonate with your audience. From patterns and icons to custom product illustrations and brand avatars, every element is designed with your brand's unique identity in mind.
Bespoke Logo Design
Transform your brand with a custom logo suite that’s truly one-of-a-kind. This is a template and clip art free zone to ensure your logo is yours alone (no copycat designs here!).
My bespoke logo design package includes a brand clarity session, primary logo design, sub-logo and logo mark, curated colour palette, custom typography and hand-illustrated elements that make your brand identity uniquely yours.
Plus, you’ll receive a comprehensive file toolkit with everything you need for print and digital use, along with a handy guide to help you navigate your files and how to use your fancy new logo.
BESPOKE LOGO DESIGN $1,990
PAYMENT PLANS AVAILABLE
Are you ready for a custom designed logo suite that not only represents your brand but also sets the stage for its success?
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Signature Branding Package
Discover your unique brand brilliance and attract your dream customers, effortlessly.
Introducing my exclusive all-singing, all-dancing branding package—where strategy meets artistry. I’ll weave your brand tale from creative copywriting into a visual feast that’s as compelling as it is captivating. It’s everything you’ve ever dreamed of in a branding package, crafted to make your brand unforgettable.
My exclusive branding recipe guarantees a well rounded, personality-packed brand toolkit that allows you to effectively and purposefully communicate your brand message to capture the hearts of your dream customers and convert them to loyal brand advocates.
Your perfect brand recipe, meticulously crafted.
•  Brand Clarity GuideÂ
•  Brand mentoring sessionÂ
•  Brand foundation + strategy
•  Customer avatar profileÂ
•  Tone of voice + languageÂ
•  Colour palette developmentÂ
•  Typography style + hierarchyÂ
•  Custom illustrated logo suiteÂ
•  Custom brand illustrations
•  Signature brand patternÂ
•  Core branding imagery
•  Business / Thank You card
•  Static email signatureÂ
•  Social media templates
•  Illustrated brand icons
•  Website design
INVESTMENT $9,990
PAYMENT PLANS AVAILABLE
The Signature Branding Package is 100% customisable. It would be my pleasure to craft a custom proposal to suit your needs and budget.
Brand illustrations + icons
Elevate your brand’s visual presence with hand-drawn illustrations, patterns, and embellishments that add a unique, irresistible charm.
Each element is meticulously crafted by hand and professionally digitised to be infinitely scalable for all digital and print applications.
These custom designs enhance your brand’s personality, ensuring every detail feels cohesive and compelling. Whether it's a striking pattern or a subtle embellishment, I will create visuals that not only make your brand stand out but also resonate across every platform.
Let’s make your brand truly memorable.
Suggestions include: illustrated brand elements, product illustration, branded icons and symbols and seamless surface patterns.
CUSTOM ILLUSTRATIONÂ FROM $390
Marketing Collateral
Make your marketing collateral unforgettable with custom designs that are as unique as your brand.
From brochures and business cards to social media graphics, each piece is professionally curated to roll out your brand seamlessly across all digital and print applications. These bespoke designs ensure your marketing materials not only look stunning but also align perfectly with your brand’s identity.
I can work with you to create marketing collateral that leaves a lasting impression and elevates your brand in every interaction.
Please note marketing collateral design is reserved exclusively for my branding clients as an extension of their foundational brand work in a continued working relationship.
Rachel is such a wonderful person to work with. She has recreated my brand visually from top to bottom and I couldn't be more in love with it. The branding process she uses is completely invaluable and I refer back to it regularly to help direct me in making decisions about the direction for my business.
I recently hired her again to create some more branding elements that will help promote my soon to be launched membership. The images she created were beautiful and captured exactly what I needed to help support the communication of the membership and its value to my audience. I will most definitely continue to call on Rachel for all my branding needs.
Mel Bagnall  | Ridgy Didge Resources
Is your brand a rough cut that needs a quality polish?
Learn more about my in-depth brand discovery process, brand strategy, logo design, brand add-ons, package inclusions, and pricing – grab your Success Kit here.
Diamonds are a girl’s best friend.Â
Ask me about my retainer options for ongoing branding + design support.
Once your new visual brand identity and custom branding elements are complete, you won’t be left hanging. I'm not wired like that, so I provide ongoing support exclusively to my branding clients whenever you need.