The scariest thing about rebranding

The biggest mental hurdle business owners struggle with in regards to the dreaded "R" word (h'rm... "rebranding") is the enormity of transition and fear of change.

My response to these anxious thoughts is always: "Is your current visual brand going to take you to the next level in your business?" And usually the answer becomes quite clear.

"What if my audience/clients don't recognise the new name/look?"

I'm  not here to sugar coat. You will need to invest time and care educating your audience, customers and clients about the change. But it's entirely possible to celebrate your rebrand WITH them, rather than scare them off (I can show you how).

"What if I invest a huge puddle of money into a rebrand only to be disappointed with the result?"

If you choose the right brand designer, who specialises in strategic visual brand design; who you gel with; who gets your vision; and whose previous work you love the look of... you will 100% not have a problem. Too many designers will spit out a few options and ask you to choose. This is not strategy. It's laziness. Find someone who has a clear process, takes the time to get to know you and your brand, and is open to collaboration rather than dictation when it comes to communicating your brand message visually.

"I've got a labyrinth of assets sporting my old visuals... I can't possibly change them all!"

Unfortunately, this is part and parcel of rebranding. Here's what I tell my clients: nobody expects you to transition from your old brand to your new one with a magic wand. If you communicate clearly that your brand evolution is a work in progress, people will understand. And here's the bottom line. If you stick with a visual aesthetic you don't feel aligned with, or doesn't serve you anymore, or isn't going to take you to the next level, you are going nowhere fast.

"I'm personally attached to my current visual brand, I don't think I can let go of it."

Personal attachment is understandable, but your visual brand is not just about you. It's about attracting your most aligned clients and serving them at your highest level. It's painting a picture of what they can expect from you as a brand.

If you're letting yourself stay stuck in business because of sentimental reasons, maybe it's time to Marie Kondo your old brand?

Click here to learn how we can work together to create your dream visual brand!


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