Excellent question. Iâm so glad you asked.
A sub-logo is a smaller, alternate version of your main logo. It borrows the graphical elements, fonts and colour palette, then fashions them into a version that can be used for different applications. Sub-logos can be any shape. They usually form a more succinct, compact version of the logo. Sub-logos are quite often round to allow flexibility of use for social media profile images, watermarks, favicons and packaging.
Lunchbox Miniâs branding identity features a horizontal shaped logo and custom illustrated icons forming the logo mark. In certain situations this may look out of place, be difficult to read, or simply not quite âfitâ. Imagine trying to squeeze her into a narrow, vertically oriented blog advertisement! Eep!
*trumpets sound* Enter the sub logo! It is perfect for small...
Find your perfect logo designer
Wondering how to find your perfect logo designer? Here are four simple steps to finding a trustworthy designer (and avoid having your logo stolen!).
Recently I shared a conversation Iâd had with a lady who had had her logo stolen and presented to another business owner as an original logo concept, that she actually paid a designer for! Craaaaazy, right?! Think it wonât happen to you?
Truth be told, I hear stories similar to this ALL. THE. TIME. So, as promised, here are some simple tips on how to find a trustworthy logo designer who will create an original logo for your biz-baby.
Chat to your friends in business who have STELLAR logos and/or branding identities. All the better if theyâre in a similar industry and align with your own target audience. Please, please, please avoid Fiverr, DesignCrowd and other overseas freelancer websites...
So, what exactly IS a logo and why do you need one? What do all of the different types mean and how do you choose the right logo for your brand? Read on my friendsâŚ
Logotypes, logos, alternate logos, sub-logos, logomarks (I could actually go on here). It is all pretty confusing, right?! Since when did it get so complicated?Â
Letâs start at the very beginning, itâs a very good place to start (thanks Maria â I knew The Sound of Music would come in handy at some point in my life!). As we all know, a brand is not a logo (more on this here). The word âlogoâ has become an affectionate term for the word âlogotypeâ. A logotype is basically customised lettering used to represent a brand name (âLogosâ is Greek for âwordâ). So when people refer to a logo, theyâre actually talking about a visual device used to identify a brand. It can be a symbol, icon, illustration, character, crest, or other visual marker. All that we really need to establish is that a logo is ...
FREE ONLINE TRAINING
Secure your seat now. Replay available - register for access.