The reframe that transformed my business.

 💭 It’s easier to stay where you are than start again. 

💭 Rebranding is too overwhelming to bother even thinking about.

💭 It would be far too much work to change over all your marketing assets.

Sound familiar? I got caught in that trap too.

When I first came back to my business after having my babies, I had a really clear vision of what I wanted to do. ✨ Branding for flourishing female entrepreneurs. ✨ Just the thought of it made my heart skip a beat. But I got in my head about it. Told myself I'd never get enough business if I niched that far.

So I played it safe and named my new brand Hopscotch Graphic Design. I knew what I wanted to do, but I was scared to niche. And even though my heart was leading me in a clear direction, I tried to be everything to everyone (again 🙄 - I'll share that story another time). I sold art prints to gain momentum, and my logo… well, let’s just say it didn’t exactly speak to the kind of work I wanted to be known for.

Deep down, I knew it wasn’t aligned. It didn’t reflect the depth or purpose behind what I was creating.

After about a year, that quiet nudge became impossible to ignore. I had to be brave enough to evolve. So, I did the work, and Hopscotch Branding Studio was (finally!) born. *cue angelic choir singing* 😇

Every word of that name was chosen with heart and intention:

• Hopscotch brings to mind playfulness and creativity. It speaks to the feeling I want every client to experience when we bring their vision to life.
• Branding speaks clearly to what I do and who I serve. No more ambiguity, no more trying to please everyone.
• Studio evokes intimacy, creativity, and a boutique touch. It implies a space where each project is nurtured with care, because it is.

That shift changed everything. Not just how my brand looked, but how I felt showing up in it. Suddenly, my business wasn’t something I had to explain; it was something I felt deeply connected to. The right people started finding me, and I found myself doing work that truly lit me up.

So let's reframe. ✨ Rebranding isn't a burden. It's an opportunity. ✨

An opportunity to reach more of your ideal clients. To refine what’s already working. To realign your business with where your heart truly wants to go. 💖

Yes, it might feel like short-term chaos, but what follows is long-term clarity, confidence, and creativity that can completely change the trajectory of your business.

So, I want to ask you this…

• Is your brand still reflecting where you’re heading, or just where you started?
• Are you holding yourself back because of the short-term effort it might take to realign?
• Is your narrow focus limiting the potential of your future self?
• Is your Canva or DIY logo really going to take you to the next level?

Because what if that brave decision to evolve is exactly what opens the next beautiful chapter in your business?

If your current brand no longer feels like home, it might be time to create one that does.

👉🏻 Click here to learn how we can work together to craft a brand both you and your ideal customers adore. 🥰