Ep 53. Business cards are not dead
Business cards may seem a little dated. Boring. Obsolete. An unnecessary expense… right?!
If you’re thinking of daggy cards with cracks, ugly gloss coating and poor design… then yes, I tend to agree. BUT… there is another way!
I’m here to present my argument against the widespread opinion that business cards are no longer useful in conducting business in a digital age. In the era of QR codes, online business and in-person events on the decline, why should you consider using business cards to represent your brand?
I have four rock solid points for you…
- Point of difference. If most of your competitors are too cool for business cards, and you are the only one offering a tangible touch point… guess who is going to be remembered longer?
- Business cards are not just business cards. Let’s dive below the surface and discover what they’re actually doing for your brand.
- Scope to showcase your brand personality. Here’s your opportunity to WOW potential customers.
- Get more bang for your buck. I share some ideas of how you can utilise the humble business cards to encourage customer retention and brand loyalty.
Maybe I’m a dinosaur. Or maybe I have a point? Grab a pen and paper, listen to this episode and let me know if I’ve sparked new inspiration to consider how you can use business cards to enhance your brand experience?
📣 ANNOUNCEMENT! // I’m very excited to be welcoming new members into my close-knit membership, The Branding Hub, THIS WEDNESDAY 28 SEPTEMBER! Click here to learn more and join the waitlist for an EPIC saving + gift from me when I swing open the doors!
P.S click here to listen on YouTube
