Ep 124. The human aversion to change

Rebranding, whilst often the thing holding you back from reaching the next level in your business, can be a VERY daunting process. Because it’s not just about changing your logo or colour palette. It’s deeper than that. There’s a flow on effect. There’s the question of whether or not it will “work” for you or not. Rebranding is not simply about a visual update, it’s about evolving your brand to better align with your goals and resonate with your audience… leading you toward a better, bigger, brighter future.

But with change comes fear. And with fear comes aversion.

I’ve worked with hundreds of businesses to establish, update, refresh or overhaul their visual brands, so I’ve been around the block a few times. I’ve walked alongside my clients as they face the initial mental barriers towards rebranding, and also the ones that come throughout the process.

Over the past twenty years, I have become attuned to how the big changes associated with the rebranding process impact both the business owner and the consumer. So there’s the thing. The more mentally prepared you are, the better equipped you’ll be to anticipate the feelings and concerns associated with 1) the prospect of a rebrand and 2) navigating all the emotions during the rebrand process.

By understanding your natural aversion to change and addressing it thoughtfully, you can navigate the process more effectively and make strategic decisions that will catapult your brand into a positive future.

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