Ep 120. Personal vs business brand – Hannah Willsmore

Hannah Willsmore is a Registered/Endorsed Midwife, IBCLC and award-winning childbirth educator. She is also the Founder of Held Midwifery - a private midwifery practice here in Adelaide, South Australia. Recently, Hannah and I worked together to bring her DIY brand into the future vision she has for her business, stemming from Hannah’s decision to shift from a personal brand to a business brand.

During this episode we discuss:

  • Why Hannah decided to leave the hospital system and offer private midwifery services
  • How she has grown her business with calculated risk, organically over time
  • The catalyst “wake up call” she experienced to instigate the rebrand process
  • They key qualities/deliverables she was seeking in a brand designer
  • The strategies and process Hannah used to execute and rollout her new brand assets
  • Her sage advice for business owners who feel they need to rebrand but aren’t sure how to approach it

Find Hannah and Held Midwifery on Instagram or head straight to her website.

 Click here to listen on: YouTube


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