Ep 85. Essentials for a killer brand toolkit
Everybody knows you need a logo. No brainer, right? And obviously to even create a logo for your business you need a colour palette and at least one font. I mean… how hard can it be? Right? Riiiiight?
But then, why do you feel like something is missing? Why do you feel like your brand graphics are boring, ho-hum, standard and decidedly mediocre?
It’s because, my dear friend, there IS something missing. In fact, there’s quite a bit missing. You don’t just need a logo to communicate your brand personality visually. What you need is a jam-packed, overflowing toolkit of resources that sing your brand’s praises with a billion creative combinations that still scream cohesiveness and consistency.
If that makes your brain boggle, I’ve got you. Grab a cup of chai, sit back with your favourite winter blankie, and get ready to unlock the secrets of building a killer brand toolkit!
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