Ep 78. Surviving and thriving: 3 strategies for an unpredictable market

In an unpredictable market, it's easy to feel like you're swimming upstream without a paddle. With consumers' preferences and behaviours constantly evolving, it's always essential to have a flexible approach to growing your brand.

I’ve been chatting with quite a few of you who have recently had a considerable drop in sales. Obviously this is normal throughout all brand journeys, but the shift is significant and we are seeing it across most industries. Whether it is handmade products, courses and memberships, weddings, life coaching or photography, there is no doubt that consumers are becoming more discerning when it comes to spending their hard-earned cash.

But the key thing to hold on to is… they are still spending. They’re just becoming a lot more picky.

So fear not, my brand-loving friend. There are always ways to stay afloat!

Let’s dive into three strategies that will help you stay positive and buoyant as we navigate this season of economic uncertainty.

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