Ep 76. From kitchen creations to brand sensation – Vanya Insull

Vanya Insull (VJ Cooks) is a Kiwi food blogger who loves to inspire people to cook. Through her social media she loves to show easy recipes to create confidence in the kitchen. Vanya has grown her Facebook community to 135,000 followers and is a wealth of knowledge when it comes to growing your social platforms through community and viral content. In 2022, Vanya published her first recipe book, with another in the pipeline to be released later this year.

Vanya and I discussed:

• How and why she started VJ Cooks, with a career change and growing a family in between
• How Vanya grew an accidental brand, and how she leaned into her incredible audience growth skills to monetise her hobby.
• Her top tip for avoiding burnout and exhaustion during a live launch period.
• The secret to staying so grounded and down to earth with such a busy, growing business.
• What’s next for VJ Cooks – all revealed!
• Staying relevant and holding onto confidence in an ever-changing economic climate.

Find Vanya on Instagram, Facebook or head straight to her Website

P.S click here to listen on YouTube