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Ep. 45 3 step framework to choose your brand colours

There’s no disputing the fact that brand colours increase brand recognition, evoke emotion and help communicate your brand personality. But the fear of getting it wrong often leaves new business owners in a state of indecision. Am I right?!

Brand colours increase brand recognition by 80%, so it’s not surprising that there is so much pressure to get them right!

Last week I shared the three biggest mistakes new business owners make when it comes to brand colours and how you can avoid them.

Following on from that, this week I’m sharing my three part framework to choosing your brand colours – the exact process that I use over and over again when creating colour palettes for my clients!

Remember to subscribe so you receive a notification when the next episode drops next week – a crash course in colour psychology!

P.S Click here to watch on YouTube

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