Ep 24. Expanding from the car boot to a warehouse in 4 years - with Anna Van Dijk

Anna Van Dijk is a mum of two and owner of the online lunchbox store, Lunchbox Mini.

In 2018, after being a SAHM for 7 years, Anna stumbled across a small, home-run business for sale. Fast forward four years and Lunchbox Mini now has has expanded into their very own warehouse space, employs three staff and fulfills over 1,000 orders a month.

Anna’s passion is making the job of packing lunches as easy, organised and efficient as possible for busy mums. She has successfully established herself as the industry leader in all things lunchboxes, with more great achievements on the horizon.

During this episode, Anna and I explore:

  • How and why her journey into the lunchbox industry began (it’s not what you might think!)
  • Why she chose to rebrand her business in the very early stages, and how it has impacted her confidence in growing her business
  • The tools, marketing strategies and intuition she has used to grow her business from her car boot, to an overflowing spare bedroom and now a warehouse with full time staff
  • How Anna consistently takes action to grow her business, including diversifying into her own product range
  • Her biggest gold nugget of advice to mums just starting out in their own product based business

Find Anna Van Dijk on Instagram @lunchbox_mini or head straight to

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