Ep 12. Cultivating exponential growth in alignment with your dream customer with Jo Edgar
Jo Edgar is a mum of three, and an Australian primary school teacher of 10 years. She left her career in teaching to run her business 'Mrs Edgar' full-time. Mrs Edgar is well-known among the teaching community for being the place to go for teacher planners, stickers and more!
Jo creates joyful, practical planners and resources for teachers in Australia and around the world. Mrs Edgar, the brand, began 7 years ago in the garage of Jo's home. Jo and her husband now run this business full-time, while managing the business of family life. She wouldn't have it any other way!
During this episode, Jo and I chat about:
- Jo – the woman behind the powerhouse brand
- How it all started, and the evolution of Jo’s brand
- How she “does it all” (truth bomb!)
- Keeping balance between family and business, with Jo’s best tips on how she’s working at this every day
- Truly understanding the needs of your dream customers in order to facilitate learning and growth
- Jo’s incredible wisdom and advice on starting a product based business from scratch
- The secret of what’s next for the Mrs Edgar brand!
Find Jo on Instagram @mrsedgarsclass or head straight to www.mrsedgar.com.au
P.S. Click here to watch on YouTube.
P.P.S. The doors to my monthly membership, The Branding Hub are open RIGHT NOW! Your go-to destination for branding education and training, templates, resources, graphics, illustrations and above all... trusted guidance and advice from me, your brand stylist and mentor. Grow your authentic, aligned, impactful brand with ease, confidence and ongoing support. Click here to join our beautiful posse of brand loving business ladies.
