Ep 7. Pricing as a brand positioning strategy

Clare Wood is a business coach and a money mentor.  She’s a numbers nerd (a CPA), a wrangler of 2 boys, a drinker of wine, a gym junkie, a wanderluster and a podcaster with a reality TV addiction. She loves empowering entrepreneurs to manage their money and make more money.

I’ve had the pleasure of knowing Clare (virtually) for a number of years now, and I’ve loved witnessing the transformation and evolution of her own brand.

In this episode we chat about:

• The evolution of Clare’s brand – where she started and where she’s heading
• How she introduced ‘money mindset’ into her process and offers
• Sharing client successes authentically to attract new like-minded clients
• Showing up in a relatable, genuine way
• Incorporating pricing into your brand positioning strategy, and how that works
• Imposter syndrome and money baggage
• Clare’s advice to strengthen your own money mindset muscle

Find Clare here:

Website: clarewood.com

Instagram: @clare_wood_coach

Facebook: @clarewoodcoach

LinkedIn: @clarewoodcoach

Podcast: The Clare Wood Podcast