Ep 7. Pricing as a brand positioning strategy

Clare Wood is a business coach and a money mentor.  She’s a numbers nerd (a CPA), a wrangler of 2 boys, a drinker of wine, a gym junkie, a wanderluster and a podcaster with a reality TV addiction. She loves empowering entrepreneurs to manage their money and make more money.

I’ve had the pleasure of knowing Clare (virtually) for a number of years now, and I’ve loved witnessing the transformation and evolution of her own brand.

In this episode we chat about:

  • The evolution of Clare’s brand – where she started and where she’s heading
  • How she introduced ‘money mindset’ into her process and offers
  • Sharing client successes authentically to attract new like-minded clients
  • Showing up in a relatable, genuine way
  • Incorporating pricing into your brand positioning strategy, and how that works
  • Imposter syndrome and money baggage
  • Clare’s advice to strengthen your own money mindset muscle

Find Clare here:


Instagram: @clare_wood_coach

Facebook: @clarewoodcoach

LinkedIn: @clarewoodcoach

Podcast: The Clare Wood Podcast


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