Ep 6. From the kitchen bench to a global marketplace

I’d love to introduce you to an absolute powerhouse woman, who is paving the way in her industry, smashing society’s expectations, incredibly aligned with her brand values and making a dent in the overseas PLAY DOUGH market! In this episode I’m chatting to Mel Haque from the incredibly popular handmade play dough brand, Wild Dough Co!

Mel and I discuss:

• How she started her incredible handmade brand from her kitchen bench
• The evolution of her brand, and how her passion has fuelled her desire for success
• Smashing through self doubt and fear
• Taking the leap to investing in staff, warehousing and breaking into international markets
• How the rebranding process helped increase her own confidence and elevate her brand positioning
• Mel’s future plans for Wild Dough

Find Mel on Instagram @wilddough.co and on Facebook @wilddough.co or head straight to www.wilddoughco.com.au